Case Studies
Enterprise Marketing Budget & Forecasting Model
Developed a comprehensive financial modeling framework to optimize multi-million dollar marketing investments. By integrating historical performance data with predictive analytics, we established a transparent forecasting model that improved budget allocation accuracy by 30% and reduced operational waste.
Marketing Data Warehouse & Executive Reporting
Architected a centralized data warehouse to unify disparate marketing sources. This unified intelligence platform provided real-time executive reporting, enabling leadership to make data-driven decisions with confidence and significantly reducing reporting cycle times.
Campus-Level Marketing Investment Allocation
Optimized multi-campus marketing spend by implementing a strategic allocation model. By analyzing regional performance and enrollment trends, we reallocated resources to high-impact channels, resulting in a measurable increase in lead quality and conversion rates.
Lead-to-Enrollment Funnel & Conversion Analytics
Identified critical friction points in the enrollment funnel through granular attribution modeling. By implementing targeted optimization strategies, we improved the overall conversion rate by 25%, ensuring every marketing dollar was spent on high-intent leads.
Digital Marketing Team Buildout & Growth Leadership
Successfully led the buildout of a 7-10 person digital marketing team. By fostering a culture of analytical rigor and innovation, we scaled our operations to support a $500M organizational context, maintaining double-digit annual lead growth.
AI, Search Evolution & AEO Strategy
Integrated advanced AI tools and AEO (Automated Engagement Optimization) strategies to enhance search engine performance. This evolution allowed us to automate complex workflows, freeing up human resources for higher-level strategic planning and innovation.
$40M–$50M
Annual Marketing Investment Leadership
$2M–$3M
Monthly Paid-Search Budget Management
7–10
Digital Team Leadership & Growth
25+
Years of Strategic Marketing Leadership